Email marketing plays an essential role in modern business, offering a potentially very high return on your investment. However, when people are consistently bombarded with uninteresting or irrelevant messages from email marketing campaigns, they tend to simply unsubscribe. No one wants to go through their emails and find that they’re being spammed, rather than informed of new and exciting things that they want to hear.
When embarking on an email marketing plan, it’s important to ensure that your strategy is appropriate and interesting to your readers. Here are a few tips that we recommend you do to keep your customer’s attention:
- Create the right first impression. Your subject line could be the thing that makes or breaks your campaign. Avoid include deceptive content, all capitals or too many exclamation marks as these can turn off customers and create an unprofessional first impression.
- Use images in the right way. If the images you use in your email aren’t available on all devices, they’re too large or take a long time to load, there’s a chance that your customer won’t be too impressed with the email you send them. Visuals help us to remember and process information more effectively, so make sure that you use images to your advantage.
- Use personalisation. Try tailoring your emails to appeal to individuals, for example by including their names or ensuring that you are talking directly to people in their particular profession. Your customers are more likely to keep reading if they know that you care about them as an individual.
- Keep promises. One of the most important business rules is to never make false promises. Over the years, spam and deceptive content has weakened the trust of consumers, so honesty and transparency are greatly appreciated. Customers want to have genuine relationships with brands and you need to present your brand in a way that facilitates this.
In order to build a successful email marketing campaign, not only do you need knowledge and a strategy but the correct tools too. We stand at the forefront of email and digital marketing, delivering quality solutions for small to medium businesses. We know the ins and outs of digital marketing and can help you receive the best ROI.