The best domain names can generate a lot of traffic and interest for your business, which is why they are so highly sought-after. However, when more than one company wants a domain name or feels that they are entitled to it, conflict can be caused – especially when big businesses are involved.
A property developer named Michael Ross has become involved in a legal battle with Playboy magazine over the rights to new domain www.playboy.london.
The magazine’s LA legal team have demanded that he transfers over the rights to the domain straight away, as they claim he is “diluting their brand” by using their name.
The way he sees it, he is a London-based playboy, which gives him every right to keep the domain for his own use. He has described the American publishing giant as “bloody arrogant” for thinking they own all rights to the word, and is planning to fight for his online rights and keep his newly registered domain.
You can read a little more about this story here. Let’s see what happens with this ongoing battle…