2014’s SEO industry is completely unrecognisable from that of a few years ago, meaning that in 2015 we should expect even more changes. As a constantly changing profession, it is quite difficult to keep up with the best practices unless you take the time to thoroughly research, which is very time consuming. We keep updated with all the current practices so you don’t have to. Here are some of 2015’s biggest SEO predictions.
Websites that aren’t responsive will fail in terms of SEO. In 2014, if your website had a responsive design, Google and other search engines started to recognise this and bump you up in the rankings. Now that we’re into 2015 it’s a prediction that it won’t be an extra that you can add to your strategy but rather something that’s essential. If your website isn’t optimised for all devices, it’s time to do something about it.
Content will still reign supreme. While technical elements such as a responsive design and fast loading speeds are always relevant, content will still be one of the key elements driving rankings. 2013 was the year that content became king and in 2014 it became absolutely essential. A good content marketing plan alongside other SEO techniques is crucial to achieve higher search engine visibility.
More value on social signals following removal of Google+ Authorship. Google are always experimenting with different ways of improving the reliability of search engine results. Social signals have become more important than ever, meaning that it’s a great idea to utilise social media in your strategy in 2015.
Negative SEO will be a larger threat than before. As we all know by now, Google algorithms over the past two years have focused on removing all of the “spammy” links and black hat SEO techniques from their rankings. Sites were penalised if they had low quality content and links, and this year it’s predicted that the impact on rankings will be even bigger. It’s time to start removing those bad links to your site as soon as possible.
SEO will become more integrated. SEO techniques have, until recently, been quite isolated from other types of online marketing such as social media. With the evidence that we have from previous algorithm updates, we can expect SEO to become more integrated within the next year, if not sooner. Rankings will be based on a variety of different factors and it’s important to know the best course of action.
It’s important to start your SEO campaign as soon as possible so that you’re able to build a good online reputation and start to climb the search results. If you would like more information regarding a comprehensive SEO package to get your website more visibility, contact us today.