You may be wondering whether it is worthwhile to update your current business website and change the design. The fact is that if you have an old, outdated design on your site, redesigning and refreshing it can make a huge difference, meaning that it is definitely worthwhile to invest in a professional web design service.
Studies show that an attractive, well designed website is much more likely to generate higher volumes of traffic and to convert website visitors into paying customers, highlighting just how important website design can be for modern businesses. Here are some of the reasons why you should be enlisting the help of an experienced web design team.
- A well designed website is easier to navigate. Visitors will not stick around on a page that is too complex, or where they cannot easily find what they are searching for. Intuitive, easy navigation is much more likely to retain their interest and give them a pleasant user experience that will keep them coming back for more. This is particularly important if your website needs to incorporate a lot of information or has multiple pages.
- Your website can provide consistency across your brand. The logo, colour scheme, and imagery you use for your printed materials can all be incorporated into your website design. It is important that customers can recognise your brand across many different platforms, as this creates an impression of reliability, consistency and professionalism.
- A great website design will promote trust between your business and your customers. A welcoming, professional, appealing website is much more attractive to customers than a badly-designed site, or one which is crammed with spammy content.
- When combined with good quality content, a new and fresh website design will help to improve SEO on your site, propelling it up the search engine rankings and ensuring your company can be more easily found by people who are searching for your particular keywords. Website pages should not be cluttered with huge amounts of text; instead, professional designers will make sure there is a good balance between the content and the use of negative space.
If you are seeking to give your company website a fresh new look, we are here to help with our creative web design services. Get in touch with us to discuss how we can freshen up your site with new content or a new look, enabling your company to experience all these great benefits.