Every successful business owner and online entrepreneur knows the value of choosing the right website hosting service. When you first set up your website it can be tempting to put all your time and effort into producing impressive content, but the quality of your web host is just as important. Maximising profits is the main aim of any business, which is why it is important to avoid the potential pitfalls of insufficient web hosting services.
In much the same way you would never close your retail premises during trading hours for fear of profit loss, you face the same issue if your site temporarily goes down. People won’t be able to see your blog posts or view your products and services, and you could lose out on potential sales. Amazon lost 5 million dollars due to a technical issue which put them offline for 40 minutes.
The goal of content marketing is to rank high in search engine results so that potential customers can easily find you. If search engines make repeated attempts to visit your site when it is down, your ranking will take a hit. If your website is slow it can also negatively impact your rankings. Internet security is another important issue. The threat of malware and security attacks will always be present, but a reputable web hosting company will back up your data to a remote server and ensure it can be easily restored if your website is hacked.
There are various hosting options available, but is wise to choose a provider that offers a comprehensive service. A company that specialises in the design and development of professional sites as well as SEO and social media management are the best choice as they will be able to cover all your needs. You need to choose a host that has full understanding of online operation in order to enjoy maximum benefits.
If you need advice and assistance, give us a call and we can help you with all aspects of web hosting. We are a modern and dynamic team based in the North East that can keep your website safe and accessible all year round.