When you are searching for a company to take care of your search engine optimisation, you need to know that you’re working with a reputable team who know what they are doing, otherwise you could actually end up doing your site more harm than good. Here are some of the warning signs to look out for that could indicate a company is not the right choice for your SEO campaign.
If they use deceptive techniques or are secretive about the work they actually do. If a company is not willing to be open about the actual work or techniques they use, it is likely that they are using deceptive black hat SEO methods, such as adding “secret” keywords to a page. Instead, look for a company that uses ethical techniques such as well written, natural content, and is willing to discuss the work with you.
If the company guarantees to get your site on the first page of the search engine results. An agency that guarantees you will be on the first page for popular, generic keywords is likely to be using unethical black hat SEO techniques in order to deceive Google into awarding first page rankings. These techniques can end up causing more harm than good. A reputable company knows they can’t guarantee a first page placement as they will not be trying to trick Google’s algorithms, but they’ll work hard to give your site the best chance of achieving top rankings organically.
If they seem too good to be true. Ethical companies will not make unrealistic promises, such as claiming that they can boost your SEO within a very short space of time. Effective search engine optimisation cannot be achieved straight away; it will take time, effort and work, but will give you the best chance of achieving long-term success.