Instagram is one of the fastest-growing social media networks and has increased in popularity hugely over the past couple of years. Many businesses are still not taking full advantage of the Facebook-owned photo-sharing site to highlight their products and services, but that could soon change with the introduction of the new @instagramforbusiness account.
Instagram have stated that this account will be “a source of inspiration for the business community”, presenting the stories behind various businesses both large and small from around the world. The account kicked off with the story of Ben & Jerry’s, highlighting the ice cream giants’ commitment to ethical working techniques and high quality ingredients.
This new account follows hot on the heels of the introduction of Instagram ads and 30-second marketing videos, which has already presented many great opportunities for businesses to target new customers using inventive and exciting visual material. Instagram has been slow to introduce commercial marketing elements, but with the introduction of these changes, it seems likely that more and more businesses will start using Instagram as part of their social media marketing and SEO campaigns.