The music streaming market certainly has no shortage of competitors, from Spotify and the recently announced Apple Music to Tidal and Google Play, all vying for a portion of market share. However, another competitor is stepping forward in the form of Amazon. The e-commerce giant revealed their music streaming service last year in the USA, but now we can enjoy using it right here in the UK too.
Amazon’s music streaming app, Prime Music, can be accessed through a range of operating systems such as iOS and Android, and on a number of devices including smartphones, Macs, PCs and Amazon’s own devices such as the Amazon Fire. Amazon Prime subscribers can automatically enjoy Amazon Prime Music with no additional cost and start listening to the plethora of British artists present on the app, including One Direction, George Ezra and Ella Henderson. The service will appear within the existing Amazon Music app, which is free to download.
Amazon studied their database of UK users and their buying habits to rebuild the app specifically to meet the needs of people in this country. At the moment, Amazon states that there is just over a million songs on Prime Music. However, this pales in comparison to the 30 million songs available on titans of music streaming such as Spotify and Apple Music. Of course, Amazon has also announced that more music will be added over time.
Unlike their competitors, you will need to pay for the annual Prime subscription to have access to music streaming, which also includes a number of additional extras including Prime Instant Video. This means that users who are solely looking for a way to stream music are unlikely to be attracted. Instead, it seems that it is an additional extra to convince existing Amazon Prime members to stay with the service.