Why your content needs to be the highest quality
November 22, 2016 by simon in category Content Marketing, NewsSearch engines and online directories have caused a huge reduction in the number of people using physical materials like the Yellow Pages to find businesses. People are more likely to look online because it is faster and they can read reviews and comments that have been left. This helps them to choose the right business […]
0 0 Read moreWhy use WordPress for your website?
November 19, 2016 by simon in category News, Website DesignThe rise in popularity – and use – of WordPress has been quite remarkable. When it was launched over a decade ago the intention of it was to provide a simple word editing package that allowed people to publish personal blogs on the web. Over time the content management system it offers has expanded to […]
0 0 Read moreThe right B2B marketing strategies can provide big benefits
November 15, 2016 by simon in category Digital Marketing, NewsBusiness-to-business marketing (B2B) is a concept that many are unfamiliar with but it can be a useful tool for any company. This type of marketing involves organisations selling their services or products to other establishments rather than directly to a customer. It can be highly profitable but there is also a lot of competition between […]
0 0 Read moreWeb Consultancy thanked for support of apprenticeship system
November 12, 2016 by simon in category Miscellaneous, NewsUsually we use our blog to provide news and keep you up to date with the latest trends and developments in respect of what makes for a successful web presence. Occasionally we highlight how our services can enhance your business opportunities. This article is a little different, as recent developments mean we can give you […]
0 0 Read moreUsing the right tools in internet marketing
November 8, 2016 by simon in category Digital Marketing, NewsAttempting to find out the best internet marketing strategy can be quite the challenge. Right away you will see there are numerous ways to attract the public’s attention. Without proper execution of these strategies though, building a considerable online presence can seem impossible. It is important to explore the options, the benefits they can offer, […]
0 0 Read moreCharacteristics of responsive web design
November 3, 2016 by simon in category News, Website DesignThe World Wide Web took off faster than anyone could have predicted. In the past few years mobile growth has made its presence known as well. It’s hard to find someone who doesn’t own a type of device these days that’s connected to the internet on the move. It is no surprise that this kind […]
0 0 Read moreDoes your content tell a story and answer questions?
October 31, 2016 by simon in category Content Marketing, NewsOnline marketing is in a period of change as companies look to earn the best returns on their investments and adapt to behavioural changes. Traditionally display ads could provide big returns, getting people thinking about a brand because it was displayed prominently on pages. This strategy doesn’t work as well now. In fact it is […]
0 0 Read moreUtilising insights into people’s feelings in social media marketing
October 25, 2016 by simon in category News, Social MediaSocial media can prove to be an immensely powerful marketing tool but it does present challenges. A business can’t simply create a profile and start posting without having a goal in mind or something to say. There needs to be a clear objective and a plan to make a return on the investment being made. […]
0 0 Read moreThe must-haves when adding e-commerce to WordPress
October 22, 2016 by simon in category News, Website DesignOnline businesses are on the rise, so now is a better time than ever to get involved and present your own offerings to the world. How do you do this? Why, through an excellent WordPress e-commerce site of course. The necessary plug-ins can be reasonably priced, lowering the risks when you start up and increasing […]
0 0 Read moreE-mail marketing evolution and how it should be used
October 18, 2016 by simon in category Digital Marketing, NewsOne fact that many people find surprising is that the very first e-mail dates back 46 years. These days people check to see if they have received e-mails on a daily basis, if not more frequently. The channel is a highly cost-effective way to communicate after-all.
0 0 Read more