Microsoft Connects LinkedIn To Its Portfolio
June 14, 2016 by simon in category News, Social MediaMicrosoft has announced they plan on buying LinkedIn, the professional social media networking site, for an estimated $26.2bn (£18bn). It’s a big deal for both companies. It will be by far the largest acquision Microsoft has ever made, even after they bought Nokia for $7.2bn and Skype for $8.5bn.
0 0 Read moreAn innovative new login system
May 25, 2016 by simon in category NewsGoogle’s Advanced Technology and Projects group have announced at their I/O conference that next month they are to introduce a new login system that will not involve the use of passwords. The new feature will be called the Trust API and will involve the use of several indicators to identify users, rather than one single […]
0 0 Read moreGoogle’s biggest algorithm updates
May 18, 2016 by simon in category Google, NewsGoogle’s algorithms are responsible for analysing searches, determining which sites are the most relevant and should therefore be displayed at the top of the results. However, it’s not as simple as tailoring your website and content to meet the needs of one algorithm, as Google is known for frequently updating and chancing them in an […]
0 0 Read moreThe appeal of PPC for your business
May 13, 2016 by simon in category Digital Marketing, NewsAdvertising online provides unparalleled access to customers. With the internet you can reach more people quickly than with any other method of communication. This offers huge advantages, including potentially boosting sales and increasing brand awareness. Additionally it makes it easier to share information.
0 0 Read morePay attention to the small details
May 9, 2016 by simon in category Digital Marketing, NewsGoogle is the largest search engine in the world and puts a huge amount of effort in to providing the best experience to users. They consider all kinds of details to make sure they maintain their position as the market leader, an essential tool for users and a source of great advertising opportunities for businesses.
0 0 Read moreThe power of advertising on Google searches
May 3, 2016 by simon in category Google, NewsPay per click (PPC) advertising is a highly effective way to get your website placed prominently on Google for your specific search terms. The technique is fast, delivering quick positions that would otherwise take a lot of time and effort to achieve organically. It can prove to be a very sound investment and can even […]
0 0 Read moreBoosting the performance of an E-commerce website
April 18, 2016 by simon in category Digital Marketing, NewsE-commerce continues to be one of the biggest growth areas in the commercial sector. Consumers love the higher accessibility and flexibility online stores offer and continue to rely on them for all kinds of purchases, from movies and games to groceries.
0 0 Read moreMessenger bots give a personal face to online marketing
April 14, 2016 by simon in category Facebook, NewsIt’s official: the bots are coming to take over. The head of Facebook Messenger, David Marcus, has announced that developers will soon be able to create chat bots for the hugely popular app. These bots will essentially appear just like friends within the app, and users will be able to message them to get them […]
0 0 Read moreTop tips for content with a real impact
April 7, 2016 by simon in category Content Marketing, NewsWhen it comes to creating content, you want to make sure you have relevant, informative information that readers want to see. This will not only make your site more useful to them, but will also ensure Google and other major search engines look favourably on your website. Here are our top tips for maximising the […]
0 0 Read moreModernise your marketing approach
April 4, 2016 by simon in category Digital Marketing, NewsYour marketing strategy should reflect the demands of your target audience, both in terms of the content and where they can find information. To make sure you have the right approach, keep a close eye on your audience. This will allow you to look for changes in their behaviour so you can make quick adjustments […]
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