Don’t base your strategy purely on numbers
October 27, 2015 by simon in category News, Social MediaAlthough social media networks have been around for over a decade, we’re all still learning about the best ways to use them to reach existing and potential customers. One of the biggest misconceptions is that it amounts purely to numbers, with success being measured only by the number of people who view your social media […]
0 0 Read moreReduce buyer resistance with ecommerce strategies
October 26, 2015 by simon in category News, Website DesignThe biggest advantage of ecommerce retail is the convenience. Consumers can use secure payment methods to shop whenever they want, wherever they want, while enjoying 24 hour availability, global reach and efficient customer service. For these reasons, every online retail business needs to be fully optimised with an ecommerce webstore in order to thrive in […]
0 0 Read moreGoogle is making great use of AI
October 24, 2015 by simon in category Google, NewsGoogle has announced that for the last few months a percentage of the queries entered into its search engine have been interpreted by artificial intelligence rather than human engineers. The system is called RankBrain and has been designed to effectively filter results to show the most relevant ones. In tests the AI outperformed human engineers […]
0 0 Read moreMost startups are sticking with .com
October 22, 2015 by simon in category Domain Names, NewsAs we all know, your website’s domain name is one of the most important factors determining the success of your website. We have previously talked about all the brand new domains that have emerged over the past couple of years, allowing businesses to snap up much more focused and targeted domain names for themselves, from […]
0 0 Read moreStorytelling selfies can boost your web design
October 21, 2015 by simon in category News, Website DesignOxford Dictionaries deemed “selfie” the word of the year in 2013, and 2014 saw it become an officially acceptable word to use on the Scrabble board. The selfie has undoubtedly evolved since its inception on social media websites. Once considered the trademark activity of a certain segment of users, it has now gained massive popularity […]
0 0 Read moreKeeping your website secure on social media
October 20, 2015 by simon in category News, Social MediaThe recent Facebook privacy hoax hit the headlines after the social media giant officially identified it as a scam. The truth is that these kinds of scams are nothing new, and this particular hoax has made the rounds before. It has been circulating the internet in one form or another for six years and still […]
0 0 Read moreBuilding your business from your eBay store
October 19, 2015 by simon in category News, Website DesignOf the many business opportunities presented by the internet, few have encouraged and allowed entrepreneurs the chance to succeed in the way eBay has. Whilst eBay site is in itself user friendly and supportive of sellers, many have discovered they get greater success if they build their own site and link it to their store.
0 0 Read moreAre you missing out on mobile users?
October 17, 2015 by simon in category Content Marketing, NewsMaking sure that your site is responsive and mobile friendly has become a priority for all businesses. Just over half of all web surfing and searching is now done on mobile devices, and this is reflected in Google now giving higher search return ranking results for sites which are mobile optimised. As well as making […]
0 0 Read moreA new Instagram account for businesses
October 16, 2015 by simon in category News, Social MediaInstagram is one of the fastest-growing social media networks and has increased in popularity hugely over the past couple of years. Many businesses are still not taking full advantage of the Facebook-owned photo-sharing site to highlight their products and services, but that could soon change with the introduction of the new @instagramforbusiness account.
0 0 Read moreYour server should serve you
October 15, 2015 by simon in category Domain Names, NewsImagine if you designed the greatest shop layout anyone had ever seen. You’ve made it look so fantastic that everyone who sees it is bound to want to come in and shop there. The only problem with your amazing design is, sadly, that there is no building which is capable of housing it, and so […]
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