Facebook is not fading away
July 22, 2015 by simon in category Digital Marketing, NewsIt’s fair to say that the two best known social network platforms in the world today, Facebook and Twitter, are an important presence in many of our lives. Facebook alone has 1.4 billion active daily users, which translates to around 15% of the population of the planet. In the UK alone, we have the second […]
0 0 Read more5 essential features of e-commerce stores
July 21, 2015 by simon in category News, Website DesignE-commerce is growing at a rapid rate, seeing more and more people every day choosing to shop online rather than on the high street or in the supermarket. There are a huge number of sites out there that you can purchase goods from, but only a few of them will be successful. One crucial feature […]
0 0 Read moreUse smart visuals in your site design
July 20, 2015 by simon in category News, Website DesignWe’ve already mentioned how important eye catching visuals are in your social media campaign, but visual content is also absolutely vital for web design in 2015. With the use of graphics, videos and infographics, you can engage your customers, encourage them to share your site with others and keep them coming back. Although quality written […]
0 0 Read morePut people first in your social campaign
July 19, 2015 by simon in category News, Social MediaSocial media is becoming more and more important for businesses, allowing them to express their personalities, reach out to a potentially worldwide audience, and increase traffic. For these reasons, it is crucial that your social marketing campaign is fresh, relevant and appealing to your potential customers. If you want to make it big on social […]
0 0 Read moreSEO and apps: the new frontier
July 18, 2015 by simon in category News, SEOIf you own a website, then it’s likely you already know about search engine optimisation. Essentially, it’s the use of various techniques to improve the chances that your website will picked up by search engines and ranked highly when certain keywords are searched. This can be achieved using methods such as adding high quality content […]
0 0 Read moreGoogle are in search of an SEO manager
July 17, 2015 by simon in category Google, NewsA suitable search engine optimisation (SEO) strategy is crucial for any online business that wants to achieve success, and even the online giants need to consider their SEO campaign if they want to remain at the top of their game. This includes Google itself. This week, they posted an advert on their careers page indicating […]
0 0 Read moreIt is crucial to choose a reliable web hosting company
July 16, 2015 by simon in category Domain Names, NewsEvery successful business owner and online entrepreneur knows the value of choosing the right website hosting service. When you first set up your website it can be tempting to put all your time and effort into producing impressive content, but the quality of your web host is just as important. Maximising profits is the main […]
0 0 Read moreFacebook is changing how it charges its advertisers
July 15, 2015 by simon in category Digital Marketing, NewsFacebook is no stranger to being used as a playground for digital marketing. If online marketing is pursued correctly on the popular social media site, a brand or product can explode in popularity quite quickly. For this reason, many companies choose to buy advertisements on Facebook, hoping to tap into the hundreds of millions of […]
0 0 Read moreA new day of deals is on the horizon with Amazon’s Prime day
July 14, 2015 by simon in category NewsGrowing from humble beginnings into the greatest e-commerce juggernaut in the world, Amazon is used by customers worldwide for their online shopping needs. Millions of people use the site for the deals and convenience that it offers, and it is certainly no stranger to innovation, as we saw earlier this year with the unveiling of […]
0 0 Read moreReducing the bounce rate of your website
July 13, 2015 by simon in category News, Website DesignThe bounce rate refers to the number of people who visit your site and leave without clicking on and viewing any other pages. It is important to get this number as low as possible – after all, you want your visitors to spend time on your site exploring and reading the content you have created […]
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