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Archives

Social listening helps you to understand your customers

June 21, 2015 by in category News, Social Media

Social media has become firmly rooted in our collective consciousness. It plays a huge part in our personal and professional lives, and it is one of the most powerful business tools we have access to. When it comes to using social media in business, the art of social listening is crucial.

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Time is of the essence for mobile friendly sites

June 20, 2015 by in category Digital Marketing, News

If you have already invested in making your website mobile friendly, the next step to consider may be the optimisation of your pages to ensure they load as quickly as possible. In 2010, Google announced that site speed is an element they take into account when considering search rankings. It is not uncommon for businesses […]

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June marks the first anniversary of .uk

June 19, 2015 by in category Domain Names, News

This month marks the first anniversary of the .uk domain, which was introduced on the 10th of June 2014. More than 330,000 .uk domains have been registered in the past year, meaning they have been an extremely popular option for businesses and people who want to expand their online opportunities.

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The role of Nominet in domain registration

June 18, 2015 by in category Domain Names, News

Nominet is a company which is responsible for handling domain name registration in the UK, and has done so since 1996, replacing the previous Naming Committee which was set up in 1985. Having a high quality domain name is one of the most important factors in any company’s online campaign, which means Nominet plays an […]

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How the Twitter and Google partnership will affect digital marketing

June 17, 2015 by in category Google, News

Google has recently announced a new partnership with micro-blogging platform, Twitter. Google will now include real-time tweets as part of their search results, as competitor Bing already does. The deal is set to change the way businesses approach their online marketing, and could lead to more time being focused on social media campaigns with targeted […]

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10 tips for E commerce success

June 16, 2015 by in category News, Social Media

E commerce is growing at a rapid rate, and experts believe online sales could rise by an additional 40% by 2018. The continued growth in the market is causing countless businesses to adapt their strategies and use the internet to open a webstore. However, e commerce success is not guaranteed, even for established multinational companies.

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Bring your site to life with new design features

June 15, 2015 by in category News, Website Design

Web design is continuously evolving, with new and exciting trends emerging on a consistent basis. As with every year before it, 2015 is likely to introduce a whole new range of exciting features that offer additional ways to enhance and optimise your professional websites.

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Starting off your social marketing campaign

June 14, 2015 by in category News, Social Media

Social media has become hugely important in recent years with billions of users using established networks such as Facebook and Twitter. However, alongside these well known sites, there are lesser known social networks which can add just as much value to your social media marketing campaign. In some cases it is these niche platforms that […]

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Google’s Pigeon update affects local SEO

June 13, 2015 by in category Google, News

The latest algorithm change at Google has had a big impact on local search results. The Pigeon update breaks down cities into a selection of smaller neighbourhoods, so businesses need to target local areas rather than the city as a whole if they want to be successful.

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Place Tips lets businesses reach out to local customers

June 12, 2015 by in category Facebook, News

Facebook are currently in the process of handing out free beacons to businesses, as an accompaniment to their recently updated Place Tips feature, which was introduced in January. The function is currently being rolled out across the USA, and represents an interesting new development in the ways companies will use social media. Many prominent New […]

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