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Archives

Tim Berners-Lee speaks at major digital conference

December 10, 2014 by in category News

Tim Berners-Lee, the man credited with inventing the internet as we know it today, has given a speech at LeWeb 2014, the internationally renowned digital conference which takes place in Paris every year.

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The changing face of SEO in the new year

December 9, 2014 by in category Google, News

Search engine optimisation is a process that is constantly changing, and as we head into 2015, you need to consider about getting a head start on your SEO if you want to start the new year ahead of your competitors.

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Making your employees your social media advocates

December 8, 2014 by in category News, Social Media

Regardless of your industry, using social media to reach out to your customers and potential employees is one of the best ways to re-enforce your brand image. When recruiting candidates, holding a strong presence on social media can significantly help you attract the finest talent in your field and also contribute to increased exposure for […]

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Using seasonal themes on your website

December 7, 2014 by in category News

On a website, imagery matters. As Christmas approaches, you should definitely consider investing in a seasonal theme to help breathe new life into your website. Implemented correctly, a seasonal theme is a great way to show your business is fresh, up to date and dynamic, and serves to enhance the existing aesthetic of your overall […]

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Now is your chance to snap up a .paris domain

December 6, 2014 by in category Domain Names, News

If you love the City of Lights or own a business based in the Paris region, and you like the idea of owning a .paris domain name, now is your chance. Thousands of new domains with this suffix are now being made available to anybody who wants one. They have already been available to companies […]

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Comparisons between old SEO strategies and new

December 5, 2014 by in category News, SEO

Search Engine Optimisation (SEO) needs to continuously evolve to stay relevant and provide the consumer with exactly what they need. Over the years, we have seen Google implement numerous updates that allowed their engine to keep up with the times.

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Domain names: who you are vs. what you do

December 4, 2014 by in category Domain Names, News

Success for your website is dependent on it being as visible and easy to find as possible. As you are no doubt aware, the main way in which sites become visible and easy to find is through search engines such as Google, Bing and Yahoo.

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Amazon wins the rights to new .book domains

December 3, 2014 by in category Domain Names, News

In a private auction which took place last month, Amazon won the right to sell top-level domain names ending in .book. They managed to beat out other major companies who were also interested in gaining the rights over these domains, including Google, paying $10m (£6.3m) for the rights. This auction took place just days after […]

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Planning your marketing strategy for 2015

December 2, 2014 by in category Digital Marketing, News

As 2014 comes to a close, it’s time to start planning your marketing strategy for the coming new year. Business is continuously changing along with the speed of technology and, in recent years, firms have had to adapt to the latest developments in online marketing tactics.

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Converting website visitors into customers

December 1, 2014 by in category News, Website Design

The internet has revolutionised the business world. Websites are now a key part of the marketing budgets of businesses both large and small because they offer so many advantages. If you can encourage casual visitors to your site into enquiring further and making a purchase, you’ll find yourself on the path to success.

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