Bigger results for smaller businesses
September 12, 2016 by simon in category News, SEOSearch Engine Optimisation (SEO) is a technique utilised to ensure that websites appear prominently on the listings of search engines. The higher the ranking on the results page and the more frequently that a site shows up on the pages, the more visitors a site can accumulate. In relation to marketing for example, expert management […]
0 0 Read moreBig moves in the tech world at the start of September
September 8, 2016 by simon in category NewsThe last week has seen some huge moves in the tech world, two of the largest involving UK companies. The changes effectively showcase how competitive the sector is and that acquisition and mergers can help companies to grow substantially.
0 0 Read moreAn expanding world of domain names
September 4, 2016 by simon in category Domain Names, NewsA domain name acts as an identification string that clearly defines a zone of administrative autonomy, control or authority on the internet. Domain names come to light through the procedures of the DNS and as of 2016 over 300 million have been registered around the world.
0 0 Read moreChanging the standards of internet access
August 31, 2016 by simon in category NewsThe internet is a global system of interconnected networks that use the protocol suite to link billions of devices the world over. It’s a network of networks that consists of millions of public, private, government, business and academic ones ranging in scope. The internet carries with it a boundless amount of information, services and resources, […]
0 0 Read moreDevelop your site in the correct ways
August 26, 2016 by simon in category News, Website DesignHow a website is laid out, what fonts, colours, words and images are used, and the content present is paramount to its success. One simple mistake is all it takes to fail, so you want to be absolutely certain that your site has everything it needs. In order to avoid mistakes, professional web designers and […]
0 0 Read moreComing together to improve marketing strategies
August 22, 2016 by simon in category Content Marketing, NewsContent marketing acts as a strategic approach which is focused creating and distributing relevant, valuable and consistent content to attract and retain a clearly established audience. In other words, it is an art of communication with existing and prospective customers without selling. The approach is non-interrupting and instead of pitching your services or products, you […]
0 0 Read moreThe prosperity of digital marketing
August 19, 2016 by simon in category Digital Marketing, NewsDigital marketing is an umbrella term for advertising via devices connected to the internet. The astounding development which has occurred since the 1990s and 2000s in the field has drastically changed how brands and businesses use technology and the digital landscape for their own needs.
0 0 Read moreProject Fuchsia – Google’s new operating system
August 15, 2016 by simon in category Google, NewsIt was recently revealed that Google was in the early stages of creating a new operating system (OS). The project is entitled Fuchsia but there is little known about it as of yet other than the fact that it is no relation to the commanding Android system utilised in billions of smartphones and mobile devices. […]
0 0 Read moreDigital marketing tips for small businesses
August 11, 2016 by simon in category Digital Marketing, NewsMany small businesses misunderstand digital marketing and view it as an alternative to traditional advertising. This may be true in a number of cases but it is better to approach it from the perspective that it is an extension of your traditional strategy. The only difference is that you are utilising different tools.
0 0 Read moreImprove your content to boost your ranking
August 6, 2016 by simon in category News, SEOIn the search results, Google presents links to pages that are considered authoritative and relevant. The authority is measured using a number of important factors including the quality of the content, the value of the links, and the number of visitors.
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