What goes into the creation of high quality content?
September 4, 2015 by simon in category Content Marketing, NewsWe all know that great content is one of the most crucial factors affecting any SEO campaign, but what exactly is it that constitutes quality content? Essentially, your content should follow Google’s quality guidelines if you want to optimise your chances of climbing to the top of the rankings and getting yourself found by the […]
0 0 Read moreGoogle Drive will stop web hosting next year
September 3, 2015 by simon in category NewsA lesser known service offered by Google Drive is the ability to host basic websites for free. The hosting feature was launched three years ago and meant that users could have sites that only needed a small number of CSS files and JavaScript resources hosted with no charge. The service was a useful way for […]
0 0 Read moreNiche markets can prosper with great web design
September 2, 2015 by simon in category News, Website DesignIf you are operating in a niche market, you are essentially providing a service that focuses on the needs of a particular client or consumer group which are not met by mainstream providers. Any company that appeals to a smaller demographic may not have the resources to compete with major chains, but they are providing […]
0 0 Read moreOne in seven people on the planet now use Facebook
September 1, 2015 by simon in category Facebook, NewsWe’ve known for a long time that Facebook is an online force to be reckoned with. The social media giant has grown significantly over the past several years and evolved from Mark Zuckerberg’s college project into a global phenomenon. It has spawned countless imitators, but other sites cannot innovate quite like Facebook can. In October […]
0 0 Read moreAvoiding the SEO pitfalls
August 30, 2015 by simon in category News, SEOWhen you first build your business website, it is natural to get a little carried away with the design aspects as well as the pursuit of high rankings. Although these are important elements it is also wise to implement a few valuable SEO practices to keep your site optimised and safeguard its integrity. You can […]
0 0 Read moreInstagram’s iconic square format is changing
August 29, 2015 by simon in category NewsInstagram is well known for its distinctive format of square photos, which as we all know, can cause frustration when you’re trying to share a panoramic shot of a landscape or a group selfie. The old square format was particularly problematic for video content, often causing the video to feel cramped. However, the popular app […]
0 0 Read moreThe different varieties of web hosting
August 28, 2015 by simon in category Domain Names, NewsThere are many different options when it comes to website hosting, including using a shared server, having a dedicated one or purchasing your own. Each of these choices offers different benefits and costs. The option you go for should depend on the type of website you are creating. For example, shared servers are typically not […]
0 0 Read moreAnother new marketing innovation is on the horizon
August 27, 2015 by simon in category Digital Marketing, NewsAugmented reality, where our physical reality is augmented with computer-generated input, is becoming increasingly popular. Augmented reality technology can help a person receive extra data about the world around them, and even help them to interact with the world in a unique manner. Google Glass is one example of how augmented reality is becoming a […]
0 0 Read moreDelivering e-commerce success
August 26, 2015 by simon in category News, Website DesignE-commerce remains a growth area because it meets the needs of buyers by allowing them to purchase the products they want when they need them from the comfort of their own home. The medium has grown even further in recent years thanks to mobile browsing. People can now make purchases on the move, giving them […]
0 0 Read moreStriking a balance in web design
August 25, 2015 by simon in category NewsThis might well be stating the obvious, but the design of your website is crucial for its success. By this we mean the layout and navigation as much as the style and appearance. In our experience, success comes from sites which strike the right balance between what you want and what your site visitors expect. […]
0 0 Read more