Selecting effective keywords for successful SEO
July 4, 2015 by simon in category News, SEOIt is fair to say that a great deal of the internet’s growth over the last ten years can be attributed to the concept of keywords. Billions of people worldwide enter keywords into search engines every day to find products, services and information. When you run a website, you need to optimise your webpages for […]
0 0 Read moreEffective web design tools to tell the story of your business
July 3, 2015 by simon in category News, Website DesignBefore the days of mass media and digital evolution, the main method of communication was storytelling. Stories have long been a powerful and effective tool for passing on information. Thanks to technology and the internet, the immediate communication of stories to the masses has been made simple, and when used smartly those stories can help […]
0 0 Read moreWeb hosting and freedom of speech online
July 2, 2015 by simon in category NewsWith online controversies popping up in the news regularly, the internet can sometimes seem like a lawless place. Many people seem to like it this way: after all, free speech should be a basic human right. However, in terms of codified laws, freedom of speech does not apply to the internet as a whole.
0 0 Read moreMore is not necessarily better when it comes to email marketing
July 1, 2015 by simon in category Digital Marketing, NewsEmail marketing can be a highly effective strategy for brands and businesses, but it needs to be handled in the right way if you want to experience maximum benefits for your business. One key factor is frequency – you don’t want to bombard your target audience with emails several times a day, but you don’t […]
0 0 Read moreTurn site visitors into paying customers
June 30, 2015 by simon in category Digital Marketing, NewsPhysical retail is undoubtedly driven by branding and interaction. The same can of course be said for digital retail, but another important factor is the traffic generated by search engines. By operating an online webstore you can make sure that you appear in specifically targeted searches and compete with other online retailers. An ecommerce website […]
0 0 Read moreNetflix releases its first web design update in 4 years
June 29, 2015 by simon in category NewsMore and more of us are watching our films and TV shows online these days, and Netflix is one of the pioneers in streaming media. The latest figures indicate that their revenue is $5.50 billion, while its market value stands at $32.9 billion. Despite the explosion of popularity in its services, Netflix has been slow […]
0 0 Read moreHow will social media shape businesses in the coming years?
June 28, 2015 by simon in category News, Social MediaSocial media has revolutionised how people use the internet and has brought a wave of benefits with it, both for individuals and businesses. It is now easier than ever to connect with people all around the world because of these networks. For a business, this means higher levels of engagement are possible as long as […]
0 0 Read moreAvoid making common SEO mistakes to keep your ranking high
June 27, 2015 by simon in category News, SEOGoogle is known for frequently changing its algorithms, which means website owners have to keep up to date to maintain a successful SEO strategy. There are a number of core mistakes that website owners often make which could jeopardise their search rankings. Considering the battle is always ongoing to secure that top spot, and considering […]
0 0 Read moreChoose the best web host for your business
June 25, 2015 by simon in category Domain Names, NewsWhen you run a business, having a quality website is one of the most important things that you can do. However, your site needs to be hosted before anybody can access it. There are a huge variety of different hosting services to consider and a few different options. Here are some of the main ones.
0 0 Read moreOnline marketing opens new opportunities for smaller businesses
June 24, 2015 by simon in category Digital Marketing, NewsFor centuries now, marketers have been trusting their instincts when it comes to their customers. Now that retail has firmly moved into the digital world there are many marketing opportunities available that are fast, efficient and cost-effective. Digital marketing lets you reach a broader and more targeted audience in a much smaller time-frame than traditional […]
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