Google’s Pigeon update affects local SEO
June 13, 2015 by simon in category Google, NewsThe latest algorithm change at Google has had a big impact on local search results. The Pigeon update breaks down cities into a selection of smaller neighbourhoods, so businesses need to target local areas rather than the city as a whole if they want to be successful.
0 0 Read morePlace Tips lets businesses reach out to local customers
June 12, 2015 by simon in category Facebook, NewsFacebook are currently in the process of handing out free beacons to businesses, as an accompaniment to their recently updated Place Tips feature, which was introduced in January. The function is currently being rolled out across the USA, and represents an interesting new development in the ways companies will use social media. Many prominent New […]
0 0 Read moreSelecting small business hosting
June 11, 2015 by simon in category Domain Names, NewsOperating a small to medium sized business website requires reliable web hosting. Downtime can mean that you’re out of operation, losing out on valuable sales and business. Additionally, if your website is slow to load, users can often be frustrated and will simply leave your website and go to the competition instead. For this reason, […]
0 0 Read moreMarketing trends making waves across the Atlantic
June 10, 2015 by simon in category Digital Marketing, NewsAmerican companies are constantly having to innovate and evolve in order to keep up in a hugely competitive market. As a result of this, the USA has always led the way in digital innovation, and several new digital marketing trends have emerged in recent months across the States. If previous trends are anything to go […]
0 0 Read moreImproving SEO for your ecommerce website
June 9, 2015 by simon in category News, SEOSearch engine optimisation (SEO) is important for all types of websites, but if you have an ecommerce site, you may face some unique challenges. The goal of an ecommerce website is to attract new users, retain the attention of existing customers, and make profit for the business, and even small factors could make or break […]
0 0 Read moreThe enduring popularity of minimal web design
June 8, 2015 by simon in category News, Website DesignMinimalism remains one of the most popular and widely used visual styles used by web designers and developers across the world, as it offers many benefits for online use. A minimal website allows visitors to quickly and easily see information at a glance and navigate the website with ease, and it ensures that all the […]
0 0 Read moreInstagram introduces email notifications for re-engagement
June 7, 2015 by simon in category News, Social MediaThe image-sharing social media network Instagram has begun sending unsolicited emails to its users in a bid to re-engage those who have drifted away. These emails contain a selection of updates from their friend’s posts, showing them what they have missed while they were away. Like Twitter, Instagram posts show up in reverse-chronological order. While […]
0 0 Read moreThe myths of SEO exposed
June 6, 2015 by simon in category News, SEOSocial media networks and search engines are currently promoting their pay-per-click services, which claim to instantly increase traffic to your website. With this, search engine optimisation (SEO) is often forgotten. However, SEO is still as crucial as ever if you want to succeed with your search engine ranking placements.
0 0 Read moreThe expansion of top level domains
June 5, 2015 by simon in category Domain Names, NewsOn the internet, visibility is everything. One of the most important factors is to have a domain name that is easy to remember and can be entered with ease. Once a domain name is taken up, another person can’t use it, which is a problem given the sheer popularity of ‘.com’ domains. This represents a […]
0 0 Read moreIs your hosting holding your site back?
June 4, 2015 by simon in category Domain Names, NewsWhen you first start out with web hosting, price will probably be the most important factor. The likely outcome is you’ll end up choosing shared hosting because it is by far the cheapest option. The downside of this is that your website will be sharing server space and an IP address with others. This could […]
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