Web design is continuously evolving, with new and exciting trends emerging on a consistent basis. As with every year before it, 2015 is likely to introduce a whole new range of exciting features that offer additional ways to enhance and optimise your professional websites.
As mobile devices become even more popular, it has become commonplace for many websites to favour longer scrolling as opposed to linking as a method of displaying content. This proves particularly beneficial on a home page, as it allows you to communicate key information directly to your visitors without directing them to another page. It is simply easier for users to scroll through and find the information they are looking for rather than having to repeatedly click through pages.
It has always been important for a website to display quality content, but many businesses are now embracing the idea of telling a story through their content. By using features such as animation and interactive options, you can discover unique and appealing ways to present your content. When interaction is paired with animation, it can really give your site the wow factor and help you stand out from your competitors.
Stock imagery is now taking a back seat to professional and unique photography. By using custom photography you can greatly enhance your design element, as well as complementing your site with exclusive images that cannot be found on any other. Businesses are moving away from the tradition of loading their pages with pictures of fake offices, and placing genuine pictures of their premises on their websites instead. This creates a personable effect and establishes a sense of trust with clients and consumers.
One technique of responsive web design that is growing in popularity is hidden main menus. Consumer studies show that online buyers are responding to clean and functional websites that clearly display an icon that they can click when they are ready to move on. Large typography became very popular in 2014 and it is predicted that its usage will become more widespread. It is an effective way of enhancing the visual hierarchy of your page by ensuring that the readers attention is immediately grabbed by the large text.
These are just a few of the expected trends to dominate web design in the future, and if you need assistance with your business website we offer an affordable and comprehensive service. Based in Middlesbrough, we keep up to date with all industry developments and our dynamic team of North East web designers can ensure your website is fully optimised, offering you the best chance of online success.