4 ways to make your content marketing succeed
August 10, 2018 by simon in category Content MarketingWhen it comes to content marketing, it can be highly effective. But the key word is “can”. Like many processes, you have to do it the right way. This includes taking the correct steps to set yourself up for success.
0 0 Read moreThe beginner’s guide to content marketing
July 7, 2017 by simon in category Content MarketingContent marketing exists at the core of every single digital campaign. The merging of internet marketing and top-notch content is what’s going to bring you quicker and more extraordinary results. In order to aid newcomers in getting to grips with using content to drive performance, we have come up with a collection of expert tips […]
0 0 Read moreMaking the most of website content
June 19, 2017 by simon in category Content Marketing, Website DesignContent is one of the most essential aspects of a web presence because without it, there would be no reason for the site to exist. To help you in optimising the content for your site, we have come up with an assortment of tips. As one of the leading names for web design Middlesbrough has, […]
0 0 Read moreThere are many reasons not to use content marketing
January 14, 2017 by simon in category Content Marketing, NewsThe saying that content is king when it comes to promoting your business online still rings true. The internet has transformed buyers, making them far more informed than ever before. As a result they want to see different things from you rather than simple adverts. Now they want you to share content that is interesting […]
0 0 Read moreWhy your content needs to be the highest quality
November 22, 2016 by simon in category Content Marketing, NewsSearch engines and online directories have caused a huge reduction in the number of people using physical materials like the Yellow Pages to find businesses. People are more likely to look online because it is faster and they can read reviews and comments that have been left. This helps them to choose the right business […]
0 0 Read moreDoes your content tell a story and answer questions?
October 31, 2016 by simon in category Content Marketing, NewsOnline marketing is in a period of change as companies look to earn the best returns on their investments and adapt to behavioural changes. Traditionally display ads could provide big returns, getting people thinking about a brand because it was displayed prominently on pages. This strategy doesn’t work as well now. In fact it is […]
0 0 Read moreWhat goals do you have for content marketing?
September 17, 2016 by simon in category Content Marketing, NewsThere are two different categories of goals within content marketing; hard or soft. The first are known as measurable objectives on the road to achieving your overall aim. They could include things like generating leads or increasing revenue. Typically recording progress towards achieving each goal is relatively easy.
0 0 Read moreComing together to improve marketing strategies
August 22, 2016 by simon in category Content Marketing, NewsContent marketing acts as a strategic approach which is focused creating and distributing relevant, valuable and consistent content to attract and retain a clearly established audience. In other words, it is an art of communication with existing and prospective customers without selling. The approach is non-interrupting and instead of pitching your services or products, you […]
0 0 Read moreTop tips for content with a real impact
April 7, 2016 by simon in category Content Marketing, NewsWhen it comes to creating content, you want to make sure you have relevant, informative information that readers want to see. This will not only make your site more useful to them, but will also ensure Google and other major search engines look favourably on your website. Here are our top tips for maximising the […]
0 0 Read moreMaking sure your content works for people
February 5, 2016 by simon in category Content Marketing, NewsWhen it comes to creating online content, one of the biggest challenges is striking the right balance between making a positive contribution to your SEO campaign while also appealing to the real people who will be visiting your site. In the world of modern SEO, people are the most important asset, so rather than producing […]
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