The changing face of Google Adwords
July 27, 2016 by simon in category Google, NewsGoogle Adwords is a fantastic service that has delivered a great deal of value to a wide array of businesses. It allows people to create bespoke ads and display them on the search engine to appear when people look for specific things. The aim is to attract people to click the ad and visit their […]
0 0 Read moreNew Google Data Cable Goes Live
July 4, 2016 by simon in category Google, NewsWith Google being one of, if not the most dominant presences on the web right now, it makes perfect sense for them to want internet connectivity to be as fast and reliable as possible. In this regard, rather than take a back seat and assume that someone else will improve the worldwide levels of access […]
0 0 Read moreGoogle’s biggest algorithm updates
May 18, 2016 by simon in category Google, NewsGoogle’s algorithms are responsible for analysing searches, determining which sites are the most relevant and should therefore be displayed at the top of the results. However, it’s not as simple as tailoring your website and content to meet the needs of one algorithm, as Google is known for frequently updating and chancing them in an […]
0 0 Read moreThe power of advertising on Google searches
May 3, 2016 by simon in category Google, NewsPay per click (PPC) advertising is a highly effective way to get your website placed prominently on Google for your specific search terms. The technique is fast, delivering quick positions that would otherwise take a lot of time and effort to achieve organically. It can prove to be a very sound investment and can even […]
0 0 Read moreGoogle’s new update puts mobile devices at centre stage
March 18, 2016 by simon in category Google, NewsWe’ve often discussed how mobile devices such as smartphones and tablets are playing an ever-more important role in the world of website design and search engine optimisation, and this has been further confirmed by Google’s latest announcement. It has been stated that there will be significant changes in May involving mobile search results. The updates […]
0 0 Read moreYour business can benefit from Google AdWords
March 14, 2016 by simon in category Google, NewsNo matter how large or small your business may be, getting found on the first page of Google is one of the best things you can do to increase your website traffic and find new customers. Over a million businesses are currently using Google AdWords, the pay per click advertising platform, to boost their chances […]
0 0 Read moreTesla Motors take control of their domain
February 21, 2016 by simon in category Google, NewsA strong domain name is crucial for a business looking to make a big impact on the internet. The one you choose for your website needs to be relevant and memorable. Think about the most successful companies, such as Google, Amazon, eBay and Expedia. They are all recognisable and have a strong presence because of […]
0 0 Read moreGoogle lets you know which of your friends is free to meet up
November 2, 2015 by simon in category Google, NewsGoogle have unveiled an unusual new iOS and Android social app this week in their Play Store. Who’s Down is an invite-only app that lets your friends know you’re free to meet up. You can flip a toggle to show that you’re available, and add a status to let everyone know exactly what you’re “down” […]
0 0 Read moreGoogle is making great use of AI
October 24, 2015 by simon in category Google, NewsGoogle has announced that for the last few months a percentage of the queries entered into its search engine have been interpreted by artificial intelligence rather than human engineers. The system is called RankBrain and has been designed to effectively filter results to show the most relevant ones. In tests the AI outperformed human engineers […]
0 0 Read moreGoogle has revealed its new logo
September 6, 2015 by simon in category Google, NewsJust a month after announcing its company-wide restructure, this week Google unveiled its brand new logo, an updated and tweaked version of its famous multi-coloured lettering.
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