Use strategic email subject lines for dynamite digital marketing
August 13, 2015 by simon in category Digital Marketing, NewsWhen it comes to digital marketing, emails can play a huge part in the number of people you are able to reach. There are many ways to ensure digital marketing has a positive impact, such as targeting your emails to individual recipients and ensuring your product and service information can be easily read and absorbed. […]
0 0 Read moreAmazon has launched Prime Music in the UK
August 12, 2015 by simon in category NewsThe music streaming market certainly has no shortage of competitors, from Spotify and the recently announced Apple Music to Tidal and Google Play, all vying for a portion of market share. However, another competitor is stepping forward in the form of Amazon. The e-commerce giant revealed their music streaming service last year in the USA, […]
0 0 Read moreSix usability mistakes to avoid
August 11, 2015 by simon in category News, Website DesignUsability is crucial for websites, or visitors will quickly leave and go elsewhere. If your site is not user friendly, you’ll naturally have a higher bounce rate and struggle to compete with other more accessible sites. Here are six mistakes to avoid in order to make your site useful to visitors.
0 0 Read moreIs it really possible to make money from Facebook?
August 10, 2015 by simon in category Facebook, NewsThere are some 24 million active Facebook user accounts in the UK alone, which demonstrates just how huge a potential audience it can bring to your business. When you consider the relatively low costs of creating a social media presence, it’s a no-brainer – you definitely need to incorporate social media into your online marketing.
0 0 Read morePPC could contribute to your campaign
August 9, 2015 by simon in category News, SEOSearch engine optimisation is crucial for any website if you want to be noticed and ensure you stand out from your competitors. There are many ways to increase your website traffic organically and gain more visitors, but one great way to give your campaign a boost and compliment your SEO efforts is to invest in […]
0 0 Read moreSmartphone internet access is on the rise
August 8, 2015 by simon in category NewsWith the increasing widespread availability of high-speed 4G internet access, which has allowed us to watch videos on our phones without annoying buffering, smartphones have revolutionised the way people access the web. We’re using our smartphones more than ever before, becoming increasingly reliant on them for communication and internet access. In fact, according to an […]
0 0 Read moreSelect the host that suits your website needs
August 7, 2015 by simon in category Domain Names, NewsWhen you choose your web hosting company it is important to select the right one for you. It is undoubtedly true that not all web hosting companies are right for all online businesses. Some companies offer plans that are unsuitable for growing businesses, so it is wise to find out the kind of support you […]
0 0 Read moreGetting to grips with your online marketing
August 6, 2015 by simon in category Digital Marketing, NewsDigital marketing has come a long way in a very short space of time. Those of us who have been using the internet for a few years can no doubt remember generic, badly written spam adverts hitting our email inboxes, and annoying pop up ads disturbing our web use. Now, things couldn’t be more different.
0 0 Read moreMaking your webstore mobile friendly
August 5, 2015 by simon in category News, Website DesignHere at Web Consultancy we like to take our own experiences as a learning opportunity and use our newly-gained knowledge to the benefit of our clients. We had a golden example of this recently, which shows just how valuable it is to ensure every aspect of your web presence is responsive and mobile friendly.
0 0 Read moreConsidering customer-centric web design
August 4, 2015 by simon in category News, Website DesignMany businesses opt for a flashy website design to grab visitors’ attention. Being unique is certainly a great quality, but it should not come at the cost of usability. If a customer cannot use or navigate your website easily, they’re likely to simply click off. Having a website that is customer-centric is much more useful, […]
0 0 Read more