Converting website visitors into customers
December 1, 2014 by simon in category News, Website DesignThe internet has revolutionised the business world. Websites are now a key part of the marketing budgets of businesses both large and small because they offer so many advantages. If you can encourage casual visitors to your site into enquiring further and making a purchase, you’ll find yourself on the path to success.
0 0 Read moreEngaging your readers with quality content
November 30, 2014 by simon in category Content Marketing, NewsEvery website needs great content to connect with visitors. The narrative you place on your site needs to instantaneously engage the reader. Once you grab people’s attention, you need to hold onto it, and the key to this lies in useful and well-written content that makes an impact and encourages further interest.
0 0 Read moreUnderstanding email marketing
November 29, 2014 by simon in category Content Marketing, NewsWith almost half the world’s population owning email accounts, email marketing is one of the key weapons in the arsenal of any respectable marketer. Email marketing allows you to send your message to a wide audience and ensures maximum exposure of the goods, services or company that you are marketing.
0 0 Read moreGoogle make a statement using America’s largest digital billboard
November 28, 2014 by simon in category NewsGoogle are making a huge statement this week by taking over America’s largest digital billboard. The Mitsubishi Electric screen is located New York’s Times Square, and stretches the length of an entire block – more than 77 feet tall by 323 feet long. The advertisement is set to run until the end of January, and […]
0 0 Read more8 website mistakes to avoid
November 27, 2014 by simon in category News, SEOYou can spend a great deal of money and invest a huge amount of time in creating a great website, but if you fail to attract traffic it is all wasted effort. Several factors about your website could be hindering its performance or, even worse, driving people away. Below are eight mistakes to avoid making […]
0 0 Read moreUsing social media for maximum impact
November 25, 2014 by simon in category News, Social MediaOver the past few years, social media has come to play a central role in our lives. For many of us, logging into Twitter and Facebook has replaced reading the morning papers and switching on the news as a way to learn about the world.
0 0 Read moreThe psychology of web design
November 23, 2014 by simon in category News, Website DesignYour website should be much more than a mass of information. The best sites offer a complete visitor experience and produce positive feelings and responses. The various elements of the design need to work together. Getting the mix right can be tricky, but the rewards for doing so are great.
0 0 Read moreUsing ethical, white hat SEO techniques
November 21, 2014 by simon in category News, SEOSearch engine optimization (SEO) is one of the key components of any company’s marketing strategy. It is, essentially, a means of improving the content of your website so that it will achieve a high rank on a search engine when a certain keyword is searched for.
0 0 Read moreDomain names are 21st century real estate
November 20, 2014 by simon in category Domain Names, NewsWhat do Arnold Schwarzenegger and McDonald’s have in common? This might sound like the start of a bad joke, but the answer is more of a surprise. Both of them made millions in the same field – real estate – long before they found fame and fortune for better-known reasons. In both cases, they had […]
0 0 Read moreEssential design elements for your website
November 19, 2014 by simon in category News, Website DesignOnline marketing has changed a great deal over the years, thanks in no small part to the rise in mobile devices. Web design needs to be much more customer focused than ever before to ensure you deliver the right kind of experience for visitors.
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