E-mail marketing evolution and how it should be used
October 18, 2016 by simon in category Digital Marketing, NewsOne fact that many people find surprising is that the very first e-mail dates back 46 years. These days people check to see if they have received e-mails on a daily basis, if not more frequently. The channel is a highly cost-effective way to communicate after-all.
0 0 Read moreLack of internet can result in big economic costs
October 14, 2016 by simon in category NewsThe internet is a very valuable resource for businesses all around the world. It gives them a chance to reach out to their target audience for all kinds of reasons, including to physically make sales and enhance brand recognition and following. With so many benefits on offer it is not surprising that the losses when […]
0 0 Read moreLong tail keywords can help to boost your traffic
October 10, 2016 by simon in category Miscellaneous, NewsGetting traffic to your website can be tricky and many businesses invest a great deal in marketing to help them attract visitors and, hopefully, sales. The problem with this is it can be a struggle to get the right marketing mix and ensure a healthy return on your expenses. Additionally it creates problems for businesses […]
0 0 Read moreHow has the internet helped businesses to grow?
October 4, 2016 by simon in category Digital Marketing, NewsIt is rather difficult to think about how any business can function in the present time without the practically limitless potential of the internet. The internet’s development has extensively changed the day to day activities of a company. This includes how they communicate with one another and their target audience.
0 0 Read moreRedesign your site to suit new trends
October 1, 2016 by simon in category News, Website DesignWebsite design is an ever evolving area and there comes a time where the best thing is redesign to keep the site up to date with the requirements of your audience. Planning the updates is an incredibly exciting process, as you can utilise your own flair and creativity and use your knowledge. The secret here […]
0 0 Read moreFacebook to introduce advertising certification
September 27, 2016 by simon in category NewsIf you were to carry out a survey asking people about where the number one place on the internet to advertise was we’d suggest that most, if in fact not all, would give Google as an answer. They would not be wrong to do so.
0 0 Read moreExamining the impact of the latest Google algorithm update
September 23, 2016 by simon in category Google, NewsA huge Google algorithm change occurred on 1st September 2016. The update, known by many as “Possum”, has had a big impact on local search results. This shows that they are trying to provide more value for people who use the search engine to look for businesses in their local area. Some have been rewarded […]
0 0 Read moreProfessional web designers are worth investing in
September 20, 2016 by simon in category News, Website DesignAny company owner should be aware that hiring an expert web designer is one of the key steps to a successful strategy. Some might be sceptical and ask if the price tag is worth it and if a well designed website will bring in great business. The answer of course is yes, so for the […]
0 0 Read moreWhat goals do you have for content marketing?
September 17, 2016 by simon in category Content Marketing, NewsThere are two different categories of goals within content marketing; hard or soft. The first are known as measurable objectives on the road to achieving your overall aim. They could include things like generating leads or increasing revenue. Typically recording progress towards achieving each goal is relatively easy.
0 0 Read moreBigger results for smaller businesses
September 12, 2016 by simon in category News, SEOSearch Engine Optimisation (SEO) is a technique utilised to ensure that websites appear prominently on the listings of search engines. The higher the ranking on the results page and the more frequently that a site shows up on the pages, the more visitors a site can accumulate. In relation to marketing for example, expert management […]
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