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Category: News

Big moves in the tech world at the start of September

September 8, 2016 by in category News

The last week has seen some huge moves in the tech world, two of the largest involving UK companies. The changes effectively showcase how competitive the sector is and that acquisition and mergers can help companies to grow substantially.

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An expanding world of domain names

September 4, 2016 by in category Domain Names, News

A domain name acts as an identification string that clearly defines a zone of administrative autonomy, control or authority on the internet. Domain names come to light through the procedures of the DNS and as of 2016 over 300 million have been registered around the world.

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Changing the standards of internet access

August 31, 2016 by in category News

The internet is a global system of interconnected networks that use the protocol suite to link billions of devices the world over. It’s a network of networks that consists of millions of public, private, government, business and academic ones ranging in scope. The internet carries with it a boundless amount of information, services and resources, […]

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Develop your site in the correct ways

August 26, 2016 by in category News, Website Design

How a website is laid out, what fonts, colours, words and images are used, and the content present is paramount to its success. One simple mistake is all it takes to fail, so you want to be absolutely certain that your site has everything it needs. In order to avoid mistakes, professional web designers and […]

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Coming together to improve marketing strategies

August 22, 2016 by in category Content Marketing, News

Content marketing acts as a strategic approach which is focused creating and distributing relevant, valuable and consistent content to attract and retain a clearly established audience. In other words, it is an art of communication with existing and prospective customers without selling. The approach is non-interrupting and instead of pitching your services or products, you […]

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The prosperity of digital marketing

August 19, 2016 by in category Digital Marketing, News

Digital marketing is an umbrella term for advertising via devices connected to the internet. The astounding development which has occurred since the 1990s and 2000s in the field has drastically changed how brands and businesses use technology and the digital landscape for their own needs.

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Project Fuchsia – Google’s new operating system

August 15, 2016 by in category Google, News

It was recently revealed that Google was in the early stages of creating a new operating system (OS). The project is entitled Fuchsia but there is little known about it as of yet other than the fact that it is no relation to the commanding Android system utilised in billions of smartphones and mobile devices. […]

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Digital marketing tips for small businesses

August 11, 2016 by in category Digital Marketing, News

Many small businesses misunderstand digital marketing and view it as an alternative to traditional advertising. This may be true in a number of cases but it is better to approach it from the perspective that it is an extension of your traditional strategy. The only difference is that you are utilising different tools.

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Improve your content to boost your ranking

August 6, 2016 by in category News, SEO

In the search results, Google presents links to pages that are considered authoritative and relevant. The authority is measured using a number of important factors including the quality of the content, the value of the links, and the number of visitors.

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An exclusive domain for insurance providers

August 2, 2016 by in category Domain Names, News

A domain name is utilised to provide identity to internet resources like networks and services with a text-based label that is simpler to memorize than the numerical addresses used in the internet protocols. A domain name could represent entire collections of these resources or individual instances. Individual internet host computers use domain names as host […]

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