Modernise your marketing approach
April 4, 2016 by simon in category Digital Marketing, NewsYour marketing strategy should reflect the demands of your target audience, both in terms of the content and where they can find information. To make sure you have the right approach, keep a close eye on your audience. This will allow you to look for changes in their behaviour so you can make quick adjustments […]
0 0 Read moreDon’t let your website’s design restrict its performance
March 31, 2016 by simon in category News, Website DesignWebsites have evolved hugely over the past few years as users demand greater functionality and features than ever before. Earlier websites were essentially brochures used to showcase the products and services a company offered on the internet. This is no longer enough in the highly competitive modern world, especially if the website is to perform […]
0 0 Read moreWorking out your long term marketing strategy
March 26, 2016 by simon in category Digital Marketing, NewsOne of the most important things to remember when you think about digital marketing is the timeline. You can create a fantastic strategy and back it up with an investment in adverts, social media and bespoke content, but it is important to be aware that everything you do will take time to have an effect. […]
0 0 Read moreTwitter marks a decade of microblogging
March 21, 2016 by simon in category News, Social MediaIt’s exactly ten years ago today since the microblogging platform Twitter was launched upon the world by a small team in a San Francisco tech startup, and since then it’s evolved into one of the biggest social media networks with more than 300 million active users around the world. Twitter have marked the occasion by […]
0 0 Read moreGoogle’s new update puts mobile devices at centre stage
March 18, 2016 by simon in category Google, NewsWe’ve often discussed how mobile devices such as smartphones and tablets are playing an ever-more important role in the world of website design and search engine optimisation, and this has been further confirmed by Google’s latest announcement. It has been stated that there will be significant changes in May involving mobile search results. The updates […]
0 0 Read moreYour business can benefit from Google AdWords
March 14, 2016 by simon in category Google, NewsNo matter how large or small your business may be, getting found on the first page of Google is one of the best things you can do to increase your website traffic and find new customers. Over a million businesses are currently using Google AdWords, the pay per click advertising platform, to boost their chances […]
0 0 Read moreOnline security is important to UK citizens
March 7, 2016 by simon in category NewsOnline privacy has become a major concern in recent years as the news has featured several major data leaks and revelations about the true nature of online surveillance. As more and more aspects of our lives become intertwined with internet use, it is important that we feel comfortable using our information online and that we […]
0 0 Read moreOnline reviews make a valuable contribution
March 5, 2016 by simon in category Digital Marketing, NewsCompanies have always relied on word of mouth from satisfied customers to generate more business, and even as we come to rely more heavily on technology and the internet, this is still an important influencing factor on a company’s ability to succeed. With the event of online reviews, a customer’s opinion can now be known […]
0 0 Read moreRaising awareness of your domain name
March 3, 2016 by simon in category Domain Names, NewsAs we have mentioned in previous blogs, your domain is one of the most valuable tools your business has, essentially providing the online “premises” for your company. For this reason, it is crucial that you have a memorable, concise and appropriate domain name, and that you make sure your new and existing customers are made […]
0 0 Read moreTechnology is a driver for economic development
February 26, 2016 by simon in category NewsTechnology adoption has become one of the leading indicators of economic and social development in the modern world. Internet usage and connectivity is increasing all around the globe, but naturally remains the highest in the most developed countries. Pew Research Centre recently conducted research into this and found that 11 advanced economies, including the US, […]
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