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Category: Social Media

Social media gaining ground in digital advertisement market

April 2, 2015 by in category News, Social Media

In recent years, there has been a huge push for businesses to use social media as a means of advertising their goods and services. A presence on social media is believed to attract more customers and increase interaction between a business and its customer base, leading to great benefits for both sides.

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Twitter introduces quality filter

April 1, 2015 by in category News, Social Media

Twitter has recently announced and implemented a quality filter in its service which has been designed to remove threatening tweets and spam from user’s mentions in the latest move to combat online abuse.

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Using Pinterest to build your brand

March 25, 2015 by in category News, Social Media

Pinterest isn’t only a place for people to showcase photos of their cooking or their handmade arts and crafts; it can also be a useful marketing tool for businesses.

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Using hashtags in your social media campaign

February 25, 2015 by in category News, Social Media

Hashtags can be a crucial component of your social media campaign. Their purpose is to allow people to see your post when they search for the hashtag, opening up your posts to people outside your friends list or existing network.

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Use Instagram to boost your business

February 20, 2015 by in category News, Social Media

Instagram is one of the most popular and exciting social media sites, giving you the ability to share images and videos. With more than 300 million users throughout the world and over 70 million photos and videos added each day, it is clear that it also has the potential to attract and interest a huge […]

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Remove the romance from your social media feeds this Valentine’s Day

February 14, 2015 by in category News, Social Media

Valentine’s Day is finally here, and there are flowers, chocolates and hearts everywhere. It’s the most romantic day of the year…or is it?

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Twitter strikes a deal with Google

February 8, 2015 by in category News, Social Media

Twitter have struck up a deal with Google which means Tweets will now appear in Google search results in real time. This illustrates the growing importance of social media to direct traffic and visitors towards your site.

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Dealing with social media complaints

February 4, 2015 by in category News, Social Media

The benefits of professional social media profiles are numerous, but every business must also be prepared for the less than stellar reviews and customer complaints that will find their way onto their profile. It is important to maintain open interaction with your customers regardless of the nature of the feedback.

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Using the power of social media

February 3, 2015 by in category News, Social Media

Social media has rapidly become a crucial component in the modern marketing mix. It has become essential for all businesses to maintain a flexible presence on major social media sites.

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The White House made effective use of social media this week

January 22, 2015 by in category News, Social Media

Social media has become one of the most powerful tools for reaching people throughout the globe, used by countless businesses, organisations and public officials across the world to communicate with and inform people on a mass scale. This was demonstrated once again this week, as the White House made extensive use of social media in […]

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