WHY DOES CONTENT MATTER?
The content on your website will determine how visitors interact with it. If the content is engaging, relevant and informative, you are more likely to get a response. This could be contacting you for further details, making a purchase, or simply gaining a positive impression of your business. It is easy to make the wrong impression. Lack of content, poor quality, and badly written text stuffed with keywords are all likely to put people off. What you should be looking to do instead is inspire them to find out more. Not only this, but poor content can also have a detrimental effect on your SEO efforts.
WELL WRITTEN CONTENT IS ESSENTIAL
Well written content is more likely to attract and retain website visitors. You should therefore ensure it is creative and provides them with the information they want. Excellent spelling, grammar and structure will help your business to look trustworthy and professional. It can also contribute towards a boost in enquiries and sales. A regularly updated blog or news section will keep your visitors up to date with your industry too. This shows that you’re an active, dynamic company. All of the text should be user-friendly, relevant and tailored to your target audience. The tone should also always be appropriate for your business.
USER FRIENDLY CONTENT IS KEY
Quality content is of course essential from a user perspective, but it also plays an important part in SEO. Optimising a site to perform well on search engines like Google can be difficult though. This is especially true when there are frequent changes in algorithms which affect the way sites are ranked. No matter what changes Google may introduce, good quality, original content remains an essential ranking factor. Consequently, it is something which will always add value and appeal to your website.