For any business currently operating, eCommerce is becoming increasingly important. eCommerce is the fastest growing retail market in Europe and, in the UK, the latest figures for 2014 show online sales equal £44.97 billion, an increase of 15.8% over 2013 and a figure which continues to grow ever larger with passing months. People love the convenience of shopping online, so if your business doesn’t have an online store you could be missing out.
eCommerce simply means providing and selling goods or services over the internet. From internet auction sites such as eBay to expansive multi-national retailers such as Amazon, a huge number of companies are involved in eCommerce, and every respectable business is dabbling in it. From local businesses to nationwide businesses, most retailers have websites which are capable of both providing information about their goods and services and selling them. It is so commonplace in these days of widespread internet availability and access that those without eCommerce capabilities on their website are very quickly becoming the outlier.
Of course, it is also important to consider eCommerce in concerns to mobile phones as well. If your website is not compatible or optimized for mobile phones, then you could still be missing out on a significant portion of sales. Within the UK alone, mobile transactions make up a significant portion of all online sales. In fact, in 2014, the percentage of online orders made by mobile are expected to be 17.6%, while smartphones themselves contribute to 60.8% of all UK mobile shopping. This is mostly due to the sheer ease and convenience it offers: shopping online while you’re on the move is faster, easier, more convenient and offers more choice, so it’s no wonder it’s so popular.
By adopting eCommerce for your business, you are expanding to a wider audience and are a lot more capable of selling your goods. As online shopping outstrips traditional stores, it also ensures that you are kept ahead of the curve and don’t risk becoming outdated. It also ensures that your loyal customers don’t abandon you in favour of any other online establishments. With a website capable of selling your goods and services online, you can keep your customers satisfied and enjoy being able to complete more sales without having to worry about how many customers walk through your door.
We have web design and development solutions that can help you develop your website into one that is capable of handling eCommerce. We can help to develop your website in such a way that it can sell your goods and services while also appealing to customers across the world. We do not sacrifice functionality for looks, and you can be guaranteed of a website tailored to your demands that will work perfectly. With our creative team and development maestros helping you, your business will launch into eCommerce and you can begin tapping into the plethora of customers that await you and your business.