Management of your social media pages is important all year round, but the festive period is a great time to engage with your visitors and spread a little seasonal cheer. This can help you connect with both your existing and potential customers and increase your conversion rate.
25 million people log onto Facebook on a mobile device every day, and 78% of all Christmas content in 2014 was uploaded via mobile. Christmas is the busiest time of year on Facebook, with 34 million actions taken every day during the seasonal period last year. This is 10% more than an average day. This makes your news feed the optimal place to reach people with seasonal messages and offers. A recent poll revealed that many people are turning to Facebook for gift ideas. Online shopping discussions are primarily driven by women, and Facebook has been deemed the most popular platform for gift and shopping inspiration.
The first step to Christmas social media success is to change your Facebook cover and profile picture. It can be as simple as adding a familiar snowy scene or some baubles, lights and tinsel. Alternatively, you could go for a shot of you and your staff all kitted out in Santa hats and big smiles. The important thing is that visitors see your site is up to date and that you are getting into the holiday spirit.
Christmas is a time for sharing and it is valuable to adopt this spirit for your festive media campaign. Facebook is undoubtedly people’s destination of choice for sharing their thoughts, emotions and experiences. You can consider boosting engagement by running a charitable giving app that benefits a local worthy cause or a national one. When visitors see that you are prepared to give it has a positive effect, encourages donations and increases your likes, shares and new connections.
You could offer Facebook only coupons or run a competition for the best holiday themed photos and award the winner with special holiday giveaways. Consumers appreciate gifts and beneficial discounts but you still need to drive online and in store sales. You can use your Facebook page to showcase popular products and then direct potential consumers to your website and actual bricks and mortar location with an easy to use store finder. This can help you enhance your online reputations, attract new customers and increase your revenue over the holiday season.
Whatever you’re planning to do with your social media accounts this festive season, we’ll be on hand to help you implement the Christmas spirit and show your customers that you’re engaging with them.