A suitable search engine optimisation (SEO) strategy is crucial for any online business that wants to achieve success, and even the online giants need to consider their SEO campaign if they want to remain at the top of their game. This includes Google itself. This week, they posted an advert on their careers page indicating that they are in search of an SEO Program Manager.
According to the advert, Google are looking for someone to work with their engineering and marketing teams and push for technical SEO best practise. The successful candidate will have to keep up to date with all the latest developments in the world of SEO, online marketing and digital trends and adapt their work appropriately, contributing towards Google’s status as the world’s most successful search engine.
This may seem a little strange, as SEO practise is largely a reaction to Google itself, but by implementing SEO techniques the search engine giant is helping itself to remain relevant into the future and to fend off accusations that they have been favouring their own shopping sites in search engine results.
This news story shows the importance of good SEO practise. When the world’s biggest search engine is looking for an SEO manager, you can be sure that your business will benefit from a little specialist knowledge too. We’ll help you to implement a suitable online marketing campaign and boost your chances of climbing up the search engines.