Black Friday, which is set to fall on the 27th of November this year, is one of the biggest shopping days of the year, with purchases set to top £1 billion in the UK alone. Of course, many consumers will be making their discount purchases online. For e-commerce businesses, this is one of the most important days on the calendar, so it’s crucial that your digital marketing strategy is adapted to make the most of it. Here are some of the ways you can maximise custom for your business.
- Use targeted advertising tailored for the customer. Google’s AdWords will show previous website visitors adverts based on items they previously saw on your site, ensuring that they are presented with advertisements that are relevant to their interests.
- Offer free shipping. Many people are put off at the final stage of making an online purchase when the delivery costs are added onto their total, so free delivery is very attractive to most customers and will increase your chances of making successful sales.
- Make the most of social media. Facebook, Twitter, Instagram and other social media sites offer the perfect channels to let people know about your Black Friday deals and promotions, so make sure to stay active and informative so you can get your customers excited about the sales and sharing your posts with friends.
- Ensure there is a prominent search box displayed on your ecommerce site. When people are able to search for the exact product they want, they are much more likely to complete their purchase as opposed to just browsing.