More and more TLDs (Top Level Domains) are being launched all the time, giving businesses the opportunity to create specific, memorable and high-value websites to build their brands. With the introduction of brand new “.london” domain names earlier this year, London and UK based businesses have a new opportunity to boost their online presence and ensure that their website gains the traffic and attention they need.
According to London mayor Boris Johnson, this new domain suffix is “one of the most exciting things to have happened on London’s digital scene for many years”.
Some of the benefits of the new domain names include:
- Clearly showing website visitors in search of London businesses that your website is relevant to them, thus increasing your chances of holding their interest.
- Allows you to associate your business with the dynamic, fast moving world of London business.
- Giving you the chance to create a really memorable website address that will keep customers returning again and again.
These new domain names became available to everyone on the 9th of September and more than 9,000 were registered on the first day by both businesses and individuals looking to grab their own piece of online real estate. Since then, more than 48,000 registrations have been made. Priority was given to those with trademarked brand names and company names, who were given a priority period earlier this year so they could secure the rights to their new domain name.