One of the biggest issues for businesses with ecommerce sites is people abandoning their shopping cart just as they get to the checkout. Many online shoppers will add a few items to their cart, only to leave the site when the crucial moment comes for them to enter their details and make the purchase. There’s nothing more frustrating for the owner of an online webstore, but there are ways to reduce the chances of it happening and drive up your finalised sales.
In many cases, shoppers who abandon their carts will have done so because the purchasing process took too long. When people are shopping online, they want the process to be as fast, easy and streamlined as possible. This means not requiring people to register with your site or set up an account before they can buy anything. You can always ask them to register with you after they have made their purchase.
You also need to ensure that your site is designed in such a way that navigation
Don’t end up like this poor, abandoned shopping cart.
is as simple as possible – people don’t want to have to scour your entire site to find the product they are looking for. Have a simple and efficient searching system in place, and make sure your items are categorised so that people can find what they are looking for easily.
When people are buying from an ecommerce website, they want to know that they can trust the site they are purchasing from. Your site should be secure, with credentials and trust symbols clearly displayed. Most importantly, don’t try to deceive or trick your customers in any way: make sure all costs, including delivery charges, are clearly displayed so that people aren’t surprised with additional charges when they reach the end of the checkout process.
By making the experience simple and safe for your customers, you can drive up the success of your ecommerce website and optimise your chances of making plenty of sales. If you need some help with your web design, navigation or mobile optimisation to boost your results, our North East based team are here to help.