Any company owner should be aware that hiring an expert web designer is one of the key steps to a successful strategy. Some might be sceptical and ask if the price tag is worth it and if a well designed website will bring in great business. The answer of course is yes, so for the sake of your success, employ the services of an experienced individual.
Professionals are called that for a good reason; they see the bigger picture. Their job is to create a visual presentation for your brand which is consistent across all contexts. Your business cards, logo, Twitter account and your website must form a coherent whole among them. Brands which possess a consistent visual language do a much better job at making a memorable impression, as opposed to those that look as if they have five or six different things going on at once.
For websites, you aren’t looking for clicks, but for visitors who will browse through your site and get to know you as a result. What is important to remember is that the majority of people shall leave after one glimpse of your site. It takes a special something to keep them captivated, not to mention making them willing to buy your product or invest in your services.
Calls to action are the learn more, buy now and sign up parts of your website. When they are put onto the web page, what they look like and say shall determine just how many people will opt to heed them and respond. It is important they are designed correctly and appear in the right places. Otherwise they can have the opposite effect and send people away.
Simple good enough websites just aren’t up to standard anymore. Consider if everybody did that in just one industry. Each of them would lack a defining trait that helps them stand out. As a result people would think one business is much like every other. Differentiation is therefore very important and that is where professional web designers come in.
Design and content have to work in unison on your site. Most individuals won’t put in the effort to understand what you’re trying to say. Big blocks of small text, obscured calls to action and a confusing navigation is a sure fire way to scare visitors off. Designers work with your content to make certain that it’s clear and pulls people in the direction you want it to.
Just because you are an expert within your own company, doesn’t necessarily mean you’ll know the ins and outs of web design. Sometimes, a compromise between what you want and what the web page needs has to be established. Brilliant web design also stems from the experience of knowing how ideas translate properly over to websites. Good designs may come at a price, but this can prove to be much less than that of paying for one terrible web designer and then having to pay someone much more competent to completely re-do what has already been created.
We cannot stress enough how much value working with talented, experienced web designers like us can provide. If you have any questions or would like to explore your ideas please contact us.