Whether you already have a website or are getting one set up, the rank in which it appears on the search engine results page is vital. This is how you get found and affects the potential of your site. Did you know that 75% of people will not go further than the first page of the results? Everyone who owns a website would love to come first, but this is why it is so competitive. If you are thinking about how to rank my website on Google, the following may help.
If you want to get Google to notice your site and rank it high up, it isn’t a straightforward process. One of the biggest things to remember is that it takes time to build up your position. This will not happen overnight and requires knowledge of the many factors that go into the Google algorithm.
What You Should Do
You need to know what you want to rank for. Common and wise choices include industry keywords and the service that you provide. If you add in the area in which you are situated, this helps you to target your audience better and focus on the right location. You can use Google tools to check out the competition on these words and pick what would be the best choice. Remember that competition will be higher for common terms in big cities.
Once you decide on what to target you can focus on your ranking. Google’s webmaster guidelines state practices you should and shouldn’t be following. There are many additional on and off page factors to remember that will help you navigate your way further up.
Your Niche
Focusing on specific keywords helps you to succeed in a heavy market. Once you have built up your position in this area you can then look to update and expand your strategy. Long-tail keywords are a good example as they focus on a specific area relevant to you and have much less competition. For example, instead of just electricians London you could opt for domestic electricians London or qualified electricians London.
On-page SEO
This is an area that includes the permalink structure, internal links and visual elements. In addition there are the meta tags, meta descriptions and more. A huge factor is the content you create for your site. It must be unique and useful, not made up of duplicate text that is not relevant. If you do this on a frequent basis, keeping quality and length in mind, it will make a huge difference. You should keep readability levels in mind as well as optimal keyword frequency.
This helps you by allowing you to use various keywords, and increasing the time that people spend on your site. This is only part of the work involved though. You must also think about:
- An SSL certificate
- Page loading speed
- Mobile optimisation
- User friendly layout
- Site quality
- Backlinks
Get Professional Assistance
We have specialist knowledge of how Google works. This allows your business to climb the ranks and get the attention it deserves. Web Consultancy can optimise your site for search engines, create high quality content and more.
We have the answer to how to rank my website on Google and deliver a first rate service for every client, regardless of their industry. Discuss your needs with us today and give us a call at 01642 049 410.