Responsive web design works on the same principle as responsive architecture, in the sense that a space adjusts to the people in it and the way they function. With regard to the world of web design, the concept suggests that the design and development of a website should respond to the user’s behaviour and environment based on screen size, platform and orientation.
Within the field of web design and development, we are constantly faced with evolving technology and the introduction of new devices. The idea of creating a new website for each device is of course impractical. Responsive web design refers to a website automatically adjusting to accommodate for resolution, image size and scripting abilities when a user switches devices. This allows use of multiple devices such as laptops and iPads and eliminates the need for a new design and development phase every time a new gadget reaches the market.
More devices mean different screen resolutions, orientations and definitions. Advancing technology has offered us immense flexibility and images can now be automatically adjusted, which is perfect for devices that instantly switch from portrait orientation to landscape or for the change from a large to small screen.
Responsive websites use fluid grids with all page elements sized by proportion as opposed to pixels. When the site is accessed by an alternative device the media resizes allowing each image to remain within its column or relative design element. The construction of a responsive website also involves the consideration of mouse versus touch, graphics versus download speed and apps and mobile versions.
The digital age we exist in means a consistent demand for instantaneous connection and access to products, services and information. If you operate a professional website, you maximise your chances of securing global attention for your business as well as securing a whole new customer base and increasing online transactions. However, if your website is not optimised for access on multiple devices, you could find yourself missing out on vital exposure and the chance to make connections with new clients and consumers.
We are professional web developers in the North East with the skills, knowledge and resources to offer the highest standard of web design and management. We are proficient in all aspects of website design and we provide our diverse client base with a full range of supportive services. We will offer full assistance with design and development and ensure that your website is working for you. We help small to medium sized businesses benefit from an online presence and we offer each client an attentive and dedicated service.