It is fair to say that a great deal of the internet’s growth over the last ten years can be attributed to the concept of keywords. Billions of people worldwide enter keywords into search engines every day to find products, services and information. When you run a website, you need to optimise your webpages for searches by assigning particular keywords to those pages.
Search engine optimisation is all about boosting the visibility of your website and is integral to your website’s organic ranking on search engines. However, keywords are not all about SEO; they play a major part in your company’s marketing campaign. If you cannot identify the most valuable keywords for your particular company you will struggle to effectively market your brand and services to a target audience.
It is important to use profitable keywords that will drive relevant traffic to your site. From an organic SEO perspective, you are unlikely to rank highly with single words that can be applied to a multitude of other applications and businesses. The trick is to select more specific keywords and terms for which the competition is not as fierce. Additionally, specific keywords and phrases can lead to significantly higher conversion rates to purchases on your site.
People often express concern over repetition and the way it will affect their website rankings. When it comes to SEO repetition is fine as long as you ensure the meaning of the phrase on the whole is sufficiently varied. The basic concept to keep in mind is the selection of keywords and phrases that most accurately relate to the content contained on your web pages. This ensures your users are never misled and that your website displays information that is relevant to the keywords entered into the search engine.
We can assist you with every aspect of search engine optimisation and help you to improve website conversion rates for your business. If you would like more information about any of the services we can offer for you, feel free to give us a call.