Oxford Dictionaries deemed “selfie” the word of the year in 2013, and 2014 saw it become an officially acceptable word to use on the Scrabble board. The selfie has undoubtedly evolved since its inception on social media websites. Once considered the trademark activity of a certain segment of users, it has now gained massive popularity amongst adults as well as professional entities. The phenomenon of the selfie has taken the internet by storm and along with many other trends can be effectively used in web design.
The use of selfies can offer your customers a glimpse into your company. Selfies allow you to show your potential customers and clients exactly who your employees are, giving you the chance to use a popular online trend to paint a unique picture of your business.
The right professional selfie will showcase the personalities in your business without 
compromising on professionalism. Studies show that clients and consumers respond favourably to pictures of employees engaging in enjoyable social activities such as dining out or posing next to a favourite local landmark.
You can also use selfies to answer the questions you are asked most frequently and convey general information. Businesses that have unconventional opening hours often post pictures of team members posing directly in front of a large sign displaying their timetables. Make your pictures light hearted and funny and they are more likely to be shared which leads to an increase in traffic to your website.
Selfies are a great way of thanking your staff members and voicing your appreciation for their hard work. Viewers are very responsive to positive interaction between staff and business owners that value the people that make up their team. Finally, don’t be too scared to have fun. Your professional website needs to be educational and enticing but it is also important to entertain and engage with your visitors. When professional selfies are structured for optimal effect, they can be integrated as part of your overall web design to convey the kind of business you are and promote a positive image.