Ecommerce sites look set to flourish in 2015. Many companies are swiftly making the switch towards digital services so that they can easily provide their services and products to their customers online.
Ecommerce also allows businesses to get a better grasp on their customers’ needs, tailor advertising campaigns to them and generally expand their presence. Expectations of growth are high, and any business looking to truly make the most of their resources should seriously consider expanding into Ecommerce or expanding on their strategies if they already participate in it.
In 2014, online purchases in the UK amounted to a total of £44.97 billion, a significant step up from £38.83 billion in 2013. When combined with the sheer proliferation of social media in recent years and the explosive growth of websites such as Facebook and Twitter, businesses need to realise that tapping into Ecommerce is absolutely vital for growth. For those who already have an Ecommerce presence, it is important to keep your finger on the pulse of the latest developments, as well as developing new strategies.
Social media is swiftly becoming an effective tool, and the proliferation of review sites in particular means that businesses need to manage their social media in 2015 with great care. If you take care of your customers and make it easy for them to contact you and resolve any issues, you lower the chances of receiving a bad review. Businesses can use social media to interact with customers and resolve any problems alongside marketing their company.
For those who are selling products online, you need to be aware of how Ecommerce may be approached on a number of platforms, from iOS to Android, and you need to keep technological advancements in mind. New means of getting online are being developed all the time, so businesses must adapt and ensure that they are just as far ahead with technology as their customers are. Mobile commerce is something that businesses must capitalise on in order to become truly successful.
However, one thing to be wary of if you are selling products is the incoming VAT MOSS. Any company offering a digital product will now have to register for VAT or as a Mobile One Stop Shop. This will require research on behalf of digital companies to ensure that they do not fall foul of taxation laws.
If you are still behind with Ecommerce, or if you want to upgrade and improve your current system, then our team can help you to get started for this upcoming New Year. We can design your site to open it up for Ecommerce and we can also provide design solutions that will entice your customers back time and time again. We can help get your online business up and running and ensure that you have a head start against the competition in 2015.