No matter how large or small your business may be, getting found on the first page of Google is one of the best things you can do to increase your website traffic and find new customers. Over a million businesses are currently using Google AdWords, the pay per click advertising platform, to boost their chances of being noticed online.
The way the process works is simple: companies pay to have their site ranked alongside the top organic search results, based on specific relevant keywords. When a user searches for one of your keywords, your ad will appear alongside the top results.
Here are some of the reasons why you should consider using Google AdWords as part of your online marketing strategy.
- It offers swift results. Once your ad is live, you could be welcoming your first visitors and new customers within hours, without waiting for your organic SEO techniques to have their effect.
- It gives you the chance to reach customers in your chosen location no matter what type of device they may be using. In today’s business world, it’s crucial that you can reach people using mobile devices such as smartphones and tablets, and AdWords allows you to do so.
- It allows you to easily measure your ROI so you can keep track of how well your campaign is working. Using AdWords’ customisable options, you can set and track targets for factors including website traffic, sales and conversions, which keywords are performing the best, and peak performance times for your ads. This allows you to make adjustments and improvements where necessary so you can continue to enjoy optimum results.
- AdWords makes it easy to keep control of your marketing budget. You choose the budget for each advert you run, and this can be changed whenever you wish. You will only pay when someone actually clicks on your advert, so you’re not wasting valuable funds paying for advertisements with no discernible effect. If a particular ad is performing well, you can increase your spend on it, and stop spending money on ads which are not appealing to your target audience.
- It allows you to run multiple campaigns at once, so if your company offers more than product or service, you can advertise them all with ease, targeting all your relevant keywords. You can be sure that your ads will only be seen by people who specifically searching for what you’re offering, or something very similar to it, which means they’re more likely to convert into paying customers.
If you’d like further information about AdWords or need help getting your campaign off the ground, give us a call at Web Consultancy. We’ll help you to give your business the best chance of success with our flexible range of services.